Criole is a Saudi chocolate brand founded in 2021. The aim was to create a differentiated and unique look for the brand to stand out in the highly competitive market while providing a unique experience of chocolate gifting and sharing. We developed a visual identity for the brand that aligns with the founder’s vision of always introducing unique and innovative chocolate products by choosing unique colors that are rarely used in the chocolate market along with packaging elements such as cones and flower holders not only to protect the product, but also to make it visually appealing.


Riyadh, Saudi Arabia


Brand Strategy /  Creative Direction / 

Visual Identity /  Packaging Design