CLIENT

Emaar Misr is part of Emaar properties; one of the leading real estate development companies in the Middle East. With proven competencies in properties, shopping malls & retail and hospitality & leisure, Emaar shapes new lifestyles with a focus on design excellence, build quality and timely delivery.

ASPIRATION

Creating a variety of marketing collaterals for LEA real estate project including brochures and web promotional videos highlighting the distinctive characteristics of the project.

CREATION

Inspired by LEA’s project landscape that is surrounded by mesmerising turquoise waters and white sands, we created the logotype in both English and Arabic using modern serif font that can be positioned perfectly with Emaar logo. For the colors, we maintained earthy colors that consists of brown and blue to highlight the luxury resort feeling of the residences and link them to the nature surrounding LEA.