Emaar Misr is part of Emaar properties; one of the leading real estate development companies in the Middle East. The focus was on creating a variety of marketing collaterals for LEA real estate project including brochures and web promotional videos highlighting the distinctive characteristics of the project. Inspired by LEA’s project landscape that is surrounded by mesmerising turquoise waters and white sands, we created the logotype in both English and Arabic using modern serif font that can be positioned perfectly with Emaar logo. For the colors, we maintained earthy colors that consist of brown and blue to highlight the luxury resort feeling of the residences and link them to the nature surrounding LEA.
Logo Design / Visual Language /
Marketing Materials /