Maison Amarella is a Swiss brand of artisan pastries specialised in making high end macarons using only natural ingredients and colourings. Inspired by the name of the brand that represents the Amarella flower that grows in the Swiss Alps, we created an illustration of the flower as a main brand element to maintain the Swiss identity. We selected purple as the primary color and combined it with the beige color which represents the original macarons color. For the packaging, sustainability and cost effectiveness were considered; the boxes were designed to be used for multiple products and the labeling to be done through stickers or handwriting.
Brand Identity / Visual Language /