Sotra is a modest fashion brand, with a humble dining-table design genesis. With a meticulous eye for detail, and a break-the-mold color sense, Sotra’s clothing encapsulates the vibrancy of the women who wear them. The request was to create a brand identity the reflects the modern cuts and the playful feminine details in Sotra’s collections. Derived from the concept of “subtle feminism”, a minimal style was applied to creating the logotype and choosing the color palette for the brand. We have selected pastel and earthy colors as the primary colors, and highlighted the joyful aspect of the collections by including dynamic visual elements in bright colors for the collection lookbook.


Saudi Arabia


Brand Identity / Visual Language /

Lookbook Design