CLIENT

Square chocolate is an emerging handmade premium chocolate brand that was established in 2018 offering a distinctively constructed chocolate pieces that are “eyes pleasing”.

aspiration

To create a distinctive and premium brand identity that reflects the elegance of the product and the artistry aspect of chocolate making , along with aesthetically appealing social media content.

Creation

Inspired by the the process of chocolate making, Terrazzo effect was chosen as the main element to represent the small chocolate chunks created when producing Square chocolate and we combined it with copper foil to reflect the luxury feeling of the brand. The color green was selected as the primary color as it holds strong associations in the Gulf region to culture, royalty and luxury.