CLIENT

Haal Inc. is a contemporary fashion brand established in 2010 offering innovative Abaya designs for the modern cultured woman who is keen on preserving culture while embracing new unique designs in her everyday style.

aspiration

Create a company profile that conveys the brand’s strong identity and story , along with packaging and stationary collaterals emphasizing the brand’s elegance and modernism.

Creation

Inspired by the unique fabrics used in the Abaya designs and the innovative cuts, we created distinctive compositions for the brand company profile to highlight the craftsmanship aspect of the brand along with its identity that stems from traditions and culture using elements such as textures and Arabic typography. The use of different textures was also incorporated in the production of the stationary and packaging collaterals to maintain the essence of the brand.