Launched in 2019, Majorel Atelier emerged as a fine jewelry brand that is inspired by people and the way they celebrate individuals and memories they treasure the most, offering timeless jewelry pieces that are synonyms for art and fashion. For Majorel Atelier identity, we derived inspiration from the first collection introduced; Cocoon, which incorporates Silk ribbons wrapped around the gold letters. We chose natural colors to highlight the use of natural materials such as silk and gemstones in the products, and to draw focus on the jewelry pieces themselves without creating distractions. For the lookbook and packaging, we maintained a minimalistic approach to highlight the luxury feeling and timelessness of the brand.
Brand Identity / Packaging /