Pure Jomo is a collection of products brought from nature to solve the problem of stress and cluttered mind. The goal was to create a compelling brand that directly communicates the natural aspect of the brand and ignite the feelings of relaxation and self-calming. The color palette primarily consists of white and forest green, with hints of black or grey. With its sans serif font and crisp label, it exudes a modern attitude, encouraging consumers to disconnect and take time for themselves. Each item is packaged almost like a small present, holding deep meaning and value, and the posters magnify the feeling that can be achieved by using the product.


Toronto, Canada


Brand Strategy /  Creative Direction / 

Visual Identity /  Packaging Design