Pure Jomo is a collection of products brought from nature to solve the problem of stress and cluttered mind.


Create a compelling brand that directly communicates the natural aspect of the brand and ignite the feelings of relaxation and self-calming.


The word JOMO is an acronym for “the joy of missing out” where the products encourage the user to take some time off from work and enjoy pure relaxation away from stress and clutter. The color palette primarily consists of white and forest green, with hints of black or grey. With its sans serif font and crisp label, it exudes a modern attitude, encouraging consumers to disconnect and take time for themselves. Each item is packaged almost like a small present, holding deep meaning and value, and the posters magnify the feeling that can be achieved by using the product.