CLIENT

The Room Popup is an event that takes place once a year in Saudi Arabia to showcase the unique work of extraordinary designers from Gulf countries and also international countries.

aspiration

Develop a brand identity that represents the young spirit of the event and its joyful dynamic characteristics.

CREATION

We represented the fun and dynamic event characteristics through design elements such as paint splashes and swatches placed in interesting compositions. We maintained the minimal and clean look throughout the process by balancing the number of elements used in each application. For colors, we chose natural beige, light pink and hints of bright colors only to maintain the elegance of brand without creating distractions.