Sapsa Bedding is a leading Italian brand in the production of latex blocks and mattresses for over 90 years. The brand is known for its continuous development and innovation for the sole purpose of improving rest and the quality of life. Sleep, night and moon shape were the main factors from which Sapsa’s new brand identity emerged. First, we created an abstract lines from what’s know in the industry as “the optimal spinal alignment” shape of the body on the right mattress. Then, we incorporated the idea of the moon shapes in its different stages as it holds strong associations to sleep, beds and night time.
United Arab Emirates
Brand Identity / Visual Language /
Marketing Materials / Social Media /